I help high value women manifest themselves through style.

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About

Welcome,

I am Edna Shindinde, personal style advisor and a wardrobe editor.

I help women embrace their value and manifest own beauty by curating a staple wardrobe in line with their personality.

Whether you build a career, take care of a family, run a business or enjoy life by own rules – to me you are a high-value woman. Well deserved to be seen and praised for everything you do.

My vision is for every women to feel enough and celebrate herself without doubting own looks. Styling is just one way to achieve that and I couldn’t ask for a better mission, as to guide you on this journey.

You are always enough.

Every part of a woman, her every role is equally important and worthy to be seen. Not clothes but you are the starting point of a style to remember. Let’s manifest that.

MY APPROACH

I invest time to know the woman in front of me.

I am excited to hear about your story and life experiences that made you who you are. Your personality is the foundation of a unique style and I’m here to explore it.

We experiment together, when you are ready

Carefully expending the limits of your style we look for authenticity and personal meaning. Trends for the sake of trends will never be our strategy.

Strive for a sustainable & mindful wardrobe.

We shop strategically and edit a wardrobe with care – keep what’s dear, yet restyle it to feel modern and serve your current sense of self.

Your comfort is a priority

I mind the relevance of a look to your social and personal life style. While creating outfits we don't pretend to be comfortable - we live for it.

Empathy and respect at all times

We navigate in a safe, non-judgmental space, for your personal style has a delicate nature and must always be treated with care.

services
Guided Shopping
Style Session
Wardrobe Edit
Special Styling
Guided Shopping
Style Session
Wardrobe Edit
Special Styling

Nadiya Maltseva
Nadiya Maltseva
CEO at Maltseva Consulting

During a new stage in my life, I needed to transition from my corporate attire to a more versatile easy-to-wear style. Edna surprised me by first wanting to understand me as a person, not just my daily roles. As we sorted through my closet, I was apprehensive about having to let go of my favorite pieces. However, Edna approached each item with reverence and asked about my personal connection with it. In the end, we ended up donating 70% of the items and did a smart shopping. Edna goes beyond just putting together an outfit. She taught me to see each item as an ingredient that can be used in various combinations, making outfits incredibly satisfying and appealing - all resulting in compliments from others. If you have a full closet, yet struggle with what to wear, opt for the same "safe" outfits - I recommend you work with Edna. She will gently guide you to confidence in experimenting with new things. Always with a profound respect for your character, values, and true self.

Maria Kononenko
Maria Kononenko
Founder of Vacation Planning Agency

"I needed to adapt my wardrobe to a new lifestyle after relocating to Italy. A hectic period when everything turned out to be crumpled! I felt like there was nothing to wear and it all came down to jeans and sweatshirts. I chose to work with Edna because of how subtly she felt my personality. The result was wonderful! After a deep styling session, I got my digital shopping guide - a clear practical manual with a tailored selection according to my budget and links for each item. 9/10 items were a perfect match – the style, the cut, the colors. Even the length was perfect for my fabulous 1,82 cm height! Skirts, trousers, shirts and blazers returned to my wardrobe! I saw myself in a new way, in new colors I had not paid attention to. I gained more courage after all! Edna managed to take me past my worries, so that I felt calm, confident, not pressured at all. I would definitively recommend her to everyone, especially to a woman who feels a little shy! Edna knows how to reveal one’s potential without neither diminishing, nor exaggerating it. Everything in moderation. Amazing!

Daria Trofimova
Daria Trofimova
Phd Candidate in Phycology, Gestalt Therapist

I came to Edna because she is a person you feel you can trust. She showed me that clothes are not just a functional piece of fabric, and style is not something artificial. And it's never too late (and with you, Edna, it's not even scary) to change my beliefs on this. I love how delicate and attentive she was in our communication. She illuminated what was in the shadows of my personality and helped me express it through clothes. No pressure, condemnation or comparison to others - she is just a full of love. To women she guides and to everything she does for them.

Julianna Kadriya
Julianna Kadriya
IT Project & Product Manager

I had to refresh my wardrobe after I gained overweight. But Edna did so much more! I got so many insights and the most important - the feeling that I am still beautiful no matter what. Our process was easy and funny. Edna combined budget friendly brands with more expensive clothes. She used my wardrobe and showed me new looks with my old clothes. Edna, you feel the clients inner world and do your best to let it out! You made me believe that I can wear jeans and be beautiful no matter of my weight. It’s an absolute pleasure to work with you!

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Wardrobe Edit
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Special Styling
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